A man and boy blow soap bubbles through clay pipes. Images of children are common in the Photographic Advertising archive. Photographs of bright, smiling boys and girls were used by advertisers to promote a wide range of products. Photographic Advertising Limited, founded in 1926, created multi-purpose stock images with the potential for selling a range of products. Whilst enjoying its greatest success during the 1930s, it continued in business until 1977. Their trademark, the staged studio photograph resembling a film still, was its selling point and, later, its downfall. Sophisticated, adaptable and generic, this kind of image gradually fell out of favour as clients increasingly demanded targeted advertising campaigns with specific photographs.

Picture Reference: 10429124
Subject: SOCIETY & WARS > Sports & Pastimes > Pastimes, Toys
Inventory No.: 1997-5002_10606
Credit: NMPFT - Photographic Advertising

Keywords: 1940s, 1900s, 20th Century, Air, Belongings, Blowing, Boy, Boys, British, Bubble, Bubbles, Child, Children, Clay, Clay Pipe, Cleaning Equipment, Cleaning Product, Detergent, England, Europe, Families, Family, Father, Game, Glycerine, Kingdom, Leisure, Liquid, Male, Man, Man-made, Man Made, Men, Men's, Pastimes, Pastimes, Toys, Pastime, People, Photographic Advertising Limited, Pipe, Playing, Play, Recreation, Recreational, Recreational Pursuit, Soap, Society, Solution, Son, Sphere, Sport, Sports, Toy, Uk, United, United Kingdom, Up, Wars, Washing, Washing Up Liquid